by Trewyn » Fri Jun 20, 2008 2:17 pm
So, with twiddle dee and twiddle dum set to stay, what's in store for our club now??
Financially, I can only see 2 outcomes...
1) We're gonna be like ManUre, forever in debt and in danger of going the Leeds way IF something happens and we fail to qualify for the champs league.
2) We spend only what we earn, forever buying fringe/squad/bosman players, no improvement in buying power since Moores was in charge and we pray hard that our half-stars bought fight well against the big stars of Man U, Chelski, Spurs, Arsenal, ManCity... and also pray hard we don't end up 6th in this pecking order of squad strength.
Outcome #1 seems the best for us if we wanted to challenge for the title. We can always borrow more and more money to buy top players. We can act ignorant of the giant debt and bask in the glory of winning, just like ManUre fans.
Now, on to marketing and fufilling Liverpool's full potential as the best supported club in the world. This I see as our lifeline if the Yanks remain in charge. A good marketing strategy can help overcome the shortfalls of the Yanks' small wealth compared to Abramovich. A lot has been said of the Yanks and their strength in marketing the club well. I have my doubts, opening a club megastore in Liverpool??
Those of you living in Liverpool, is the megastore making any money at all? How's the reception of that megastore?
As a non-british Liverpool supporter, I would really like too see more non-jersey non-football club themed clothes and stuff becoming more accessible to my part of the world. The last time I was at the club's anfield store, I went absolutely bonkers and bought almost all the different kinds of polo-tees with our club logo on it. I would like to buy summore now but I have no access to it and the club's online store doesn't sell some of the designs that are available in the store and online lacks the personal feel (literally) of touching the memorabilia.
Liverpool FC really needs to get out of its comfort zone in England and force a bigger presence around the world. I feel very ashamed and disappointed when I see Chelski, ManUre and even Arsenal heavily promoting their club and products here where I am in the East and Liverpool's presence non-existent.
Last edited by
Trewyn on Fri Jun 20, 2008 2:22 pm, edited 1 time in total.