by stmichael » Thu Mar 15, 2007 2:01 pm
It's always dangerous to become greedy when it comes to questions like this. Today we have a capacity of some 45.000, and fills the stadium more or less every game. Infact, the demand is so big, and the availability for tickets are so limited, that when people apply for a fan card, they tick the "do you want to apply for a season ticket"-box while they're at it. What's the problem in getting a season ticket when the demand for tickets are at this level? You can always sell it when you're not able to go yourself. Therefore we have a 50.000 large waiting list. But, as previously said, most of them are already at the game. It's not like we can increase the capasity by 50.000 and think we'll fill the stadium every time.
If we build a 60.000 stadium, we will most likely still be able to fill it most of the times (at least now, when we have a good team). But will the waiting list for a season ticket still be, lets say 30.000? Will the availability for tickets still be extremely limited, like it is today? I don't think so, even though we will sell out most of the games.
What happens then, if we increase to 80.000? Well, first of all there will be an over capacity for many games. Tickets to "ordinary" games that earlier were sold out a week before kick off will now be available on match day. The psychological effect of knowing that "if I don't get my tickets early, I won't get the at all" will disappear, and people will wait until the match day before they decide whether or not they ware going to the match. I read an article on this a few moths back, an article based on a study of large events like this (sorry, can't find the link now. It was in a paper and I don't know if it ever was on the www). The study concluded that if you had a potential of averaging 65.000, you would benefit from building a 60.000 stadium instead of a 70.000 stadium, simply because of the before metioned psychological effect the fact you can expect a sell out, and therefore go to greater lengths to get a ticket. The average will actually be higher with a 60k stadium, due to your "every day" games, even though your "big games" will sell all 70k tickets.
The last point to make is that being in a 80k stadium with 60k sold tickets is nothing like being in a 60k stadium with 60k sold tickets. You're not having many empty seats before you get the "not many in here today" feeling. And that feeling is an athmosphere-wrecker that no stadium design in the world can compensate for.