Peter Crouch and Dirk Kuyt NEVER play one touch football and always stop the ball going forward when there back is turned to goal.
People bang on about these attributes like they are good things. But they make you predictable and stiffle attacking flair. Gerrard's goal against Sheffield United being a prime example, Fowler played one touch with his back to goal to a player who was infront of him, when has Kuyt or Crouch ever done that?
Fowler also turns on the ball and faces the goal alot more than both of these players, which again is something that helps build momentum.
The main Reason Rooney's so dangerous is everytime the ball goes into him, he turns. Its always quick, he turns, then he's a threat all of a sudden. Although comparing Fowler now to Rooney is a bit dramatic, they still have similar football intelligence in deeper positions and do similar things, IE the turns, passes etc.