Liverpool FC Forum

[Lallana in Pyjamas]

Profits, revenue, costs……

Seriously why the f.uck are you paying so much attention to things that shouldnt matter. We must be the only major club on the planet who uses this PR s.hit to defend frugality and a lack of ambition.

How many times have we said, this  is a football club not a business.

If you are obsessed with these other metrics, go open a day trading account and join a forum that cares about this.

At the end of the day, we have the size and stature to be competing with the biggest clubs on the planet and our owners should be doing everything possible to make that happen. If they can’t or won’t, they should sell, make their billions in profit and f.uc.k off.

Right now is a perfect time for them to do so, because the value of our club isn’t going to get any higher with our squad aging another year and will need significant reinvestment for us to be competing again.

Maybe you should wake up and realise that the club needs to run as business


With the level of money in the sport it needs be run well or face serious issues


There have been multiple clubs that have suffered over the last 30 years by not being run properly and within their means.

People like you see owners like Mansoor or Abramovich and believe that’s how our owners should act.


That’s not how people want the club to be run - we don’t want the club to need someone’s millions


All these statements like “we are a big club and we should be able to compete “ - it’s complete horseshit , it’s nonsense statement when we all know the playing field isn’t level

If every club worked to the same model we would tower above them but it’s not like that so we need to be smarter

We need to recruit better , we need to smarter with the money we have , we need to get the right players


And guess what - that’s what the club does , we are currently in our most consistent period of performances since the Premier league came and we are doing it imo the right way - without an oil billionaire, without taking loans out to buy players

[ycsatbjywtbiastkamb]

3 billion quid they will probably walk away with out of LFC. 3 billion! And they won't put their hands in their pockets, this lot do what the rich have always done best - cry poverty.
Oh that money is all tied up blah blah blah, if you look at these accounts here they show blah blah blah

Why do you keep going on about that ?

Right now it has no relevance to anything

They were offered 3bn not so long ago for the club and turned it down

The figure only becomes relevant if they sell the club and if they sell the club then it will be a reflection on how well the club has improved since they purchased the club

So they expect fans to buy tickets, merchandise and all the pap their official club partners or whatever they are called are selling but they are not prepared to put their hands in their own pockets even though they have 3 billion in equity sitting there? As I said they could spend a billion on the team, sell the club the next day and still walk away with a staggering profit. You do know a billion is a thousand million? These are looking at walking away with 3 thousand million quid (three thousand fvcking million!) in profit and you think that it's fair that they a looking at a windfall like that whilst making the club itself walk around in a friggin hair shirt?

[Lallana in Pyjamas]

3 billion quid they will probably walk away with out of LFC. 3 billion! And they won't put their hands in their pockets, this lot do what the rich have always done best - cry poverty.
Oh that money is all tied up blah blah blah, if you look at these accounts here they show blah blah blah

Why do you keep going on about that ?

Right now it has no relevance to anything

They were offered 3bn not so long ago for the club and turned it down

The figure only becomes relevant if they sell the club and if they sell the club then it will be a reflection on how well the club has improved since they purchased the club

So they expect fans to buy tickets, merchandise and all the pap their official club partners or whatever they are called are selling but they are not prepared to put their hands in their own pockets even though they have 3 billion in equity sitting there? As I said they could spend a billion on the team, sell the club the next day and still walk away with a staggering profit. You do know a billion is a thousand million? These are looking at walking away with 3 thousand million quid (three thousand fvcking million!) in profit and you think that it's fair that they a looking at a windfall like that whilst making the club itself walk around in a friggin hair shirt?

Are you being deliberately stupid ?

Why the f*ck do you keep going about billions ?!


They arent sat on billions of cash ffs


The club runs self sustaining- are you that dense you need that explaining to you?


They said and promised right at the start that the club will live within its means - why can’t you understand instead of constantly going on about what the club is worth in asset value - it’s irrelevant until the club is sold.


They aren’t walking away , the club is currently not being sold to anyone

[ycsatbjywtbiastkamb]

They could use that equity to borrow money to spend on the team but they won't because it's their profit, even though they could spend a fortune on the team and still walk away with a staggering amount of money they won't because they are greedy, one billion isn't enough for them, neither is two billion, three billion's not enough either.

[UvS xR4GEx]

Lallana why are you bothering? You are dealing with either wind up merchants or clowns who combined haven’t got the business acumen of an ant.

We haven't got the buisness acumen obviously.. that's why as fans we are concerned and asking questions on why we haven't improved the team/squad in the last 2 transfer windows when it's obvious we are wafer thin on quality.

[devaney]

They could use that equity to borrow money to spend on the team but they won't because it's their profit, even though they could spend a fortune on the team and still walk away with a staggering amount of money they won't because they are greedy, one billion isn't enough for them, neither is two billion, three billion's not enough either.

Whilst I agree with very little of what you say about the owners I certainly do agree that borrowing to invest for the future, which certainly doesn’t necessarily reduce the value of the business, is a vital aspect of any well run business. Yes FSG want to run a sustainable business and live within their means. The majority of home owners in this country have mortgages but providing they can afford to make the repayments from their monthly income it is a sustainable situation and they are living within their means. Obviously gets a little bit more complicated with a large business but the principle remains the same. I certainly felt that after we won the Champions League we should have done considerably more to further strengthen the squad. Whilst I don’t agree with UvS that in terms of quality that we are paper thin I certainly do think that we had very few answers last year when we were plagued  with injuries. Finishing 3rd in the league was as a result of dogged determination rather than high quality planning. We should not have been in that position and lessons based on this summers transfer window have not been learned.

[Eagle]

Clearly there was no “war chest” to sign players but I don’t believe for one minute that the club wouldn’t have committed to signing, for example, a £40mil attacker, if Klopp wanted too. Most clubs tend not to hold loads of cash and spend most of what they earn with the largest single expenditure being the payroll. Most transfer fees are paid in instalments (we are paying the Thiago fee over four years, Man Utd are paying the Ronaldo fee over 4 years, etc). So what you are committing is revenue that you are expecting to come in. Football clubs tend not to be cash rich and are just managing cash flow. So if Klopp went to Mike Gordon and said I want to commit £40mil of our future revenue to a signing that he and Edwards are keen on, I don’t see that Gordon would say no. It would just be a case of that £40mil not being available in the future because it’s already committed. I really doubt that FSG micro manage the transfer/wage budgets much beyond insisting that the club is self sustaining. It's up to Klopp and Edwards to decide what they're going to commit and when within the paramotors of a self-sustaining club.

We’ve seen how Klopp and Edwards work. They would rather take risks with squad composition than take risks in the transfer market. A prime example is not buying a CB in January because we were working on Konate who was our first choice but wasn’t an option at the time.

We’re not trying to go toe to toe in the market with anyone, and we’re not going to make signings to appease fans who want shinny new toys and to win the transfer window trophy. There will be times where we will need to be more aggrieve in the market, like we were in 2019, but it seems the key people at the club don’t believe that time is now. If Klopp thought FSG weren’t supporting him and feeding him BS he would have been gone by now. He’s no mug.

[devaney]

Eagle - excellent sensible post. I only hope your reference to shiny new toys resonates with some of the posters on here !!

[Lallana in Pyjamas]

Lallana why are you bothering? You are dealing with either wind up merchants or clowns who combined haven’t got the business acumen of an ant.

We haven't got the buisness acumen obviously.. that's why as fans we are concerned and asking questions on why we haven't improved the team/squad in the last 2 transfer windows when it's obvious we are wafer thin on quality.

You don’t need business acumen but the very least people should do is research into the facts and finances of the club to understand that some of the stuff is being falsely posted

[Lallana in Pyjamas]

They could use that equity to borrow money to spend on the team but they won't because it's their profit, even though they could spend a fortune on the team and still walk away with a staggering amount of money they won't because they are greedy, one billion isn't enough for them, neither is two billion, three billion's not enough either.

If the owners were only interested in gaining some level of profit then they would have sold the club when they got an offer of £3bn but they didnt - they didn’t even entertain the bid or do any negotiation.


As for loans - they said they weren’t going to take out loans to buy players , it’s not within the model. They are not going to “release equity” etc and it’s not about ensuring they keep the profit to the maximum

[UvS xR4GEx]

Well we have no option but to support the decision.. its obviously caused a divided between the fans, but we move on.

I'm just hoping we have a plan in place for when Mane and Salah go to Afcon in January..

[Eagle]

Well we have no option but to support the decision.. its obviously caused a divided between the fans, but we move on.

I'm just hoping we have a plan in place for when Mane and Salah go to Afcon in January..

Don't think we need to make any major plans for them missing two league games, one against Palace and the other against Brentford.

[red till i die!!]

It is what it is and we go with what we have. No one will know if it was the right decision to not strengthen further until the end of the season when we see where we finish up.

Hopefully it will be top of the pile!!

[ycsatbjywtbiastkamb]

They could use that equity to borrow money to spend on the team but they won't because it's their profit, even though they could spend a fortune on the team and still walk away with a staggering amount of money they won't because they are greedy, one billion isn't enough for them, neither is two billion, three billion's not enough either.

If the owners were only interested in gaining some level of profit then they would have sold the club when they got an offer of £3bn but they didnt - they didn’t even entertain the bid or do any negotiation.


As for loans - they said they weren’t going to take out loans to buy players , it’s not within the model. They are not going to “release equity” etc and it’s not about ensuring they keep the profit to the maximum

They are clearly hanging around to try and resurrect this ESL thing. And releasing equity to spend on the team is not in their model because that equity is their profit and they've already told us they put profit above everything else.

[Lallana in Pyjamas]

They could use that equity to borrow money to spend on the team but they won't because it's their profit, even though they could spend a fortune on the team and still walk away with a staggering amount of money they won't because they are greedy, one billion isn't enough for them, neither is two billion, three billion's not enough either.

If the owners were only interested in gaining some level of profit then they would have sold the club when they got an offer of £3bn but they didnt - they didn’t even entertain the bid or do any negotiation.


As for loans - they said they weren’t going to take out loans to buy players , it’s not within the model. They are not going to “release equity” etc and it’s not about ensuring they keep the profit to the maximum

They are clearly hanging around to try and resurrect this ESL thing. And releasing equity to spend on the team is not in their model because that equity is their profit and they've already told us they put profit above everything else.

They clearly aren’t at all - the ESL is dead , stop making stuff up


When did they tell you that they put “profit above everything else”


You keep accusing them of wanting profit - so why don’t they sell up when they have the chance