Liverpool FC Forum

[UvS xR4GEx]

They have done alot of things to bring more money into the club.. but where is that money?

All the TV rights, Shirt sales/Merchandise, UCL money, ticket sales, Sponsorships galore, Money from League Position ...

All we seem to do is show we are massively in profit every year and competing in that sense .. but then never spend in it the most important part which is improving the team/squad.

[Lallana in Pyjamas]

They have done alot of things to bring more money into the club.. but where is that money?

All the TV rights, Shirt sales/Merchandise, UCL money, ticket sales, Sponsorships galore, Money from League Position ...

All we seem to do is show we are massively in profit every year and competing in that sense .. but then never spend in it the most important part which is improving the team/squad.

It’s all in the accounts

I don’t believe we have been shown to be “massively in profit”


The latest accounts showed a loss of £40mil


And we have a wage bill of 2/3rds of the income

And the last 18 months will see a drop of that income due to Covid - the Nike shirt money for example hasn’t come through yet , as with a number of other of other sponserships


The Telly money was stopped for a while because of the lockdown - remember Sky stopped taking payments from people for a couple of months.

We had to take a credit facility of £200mil to pay the bills during that period as well

And ticket sales ? Have you not seen what’s been missing over the last 18 months on the grounds ?

[Lallana in Pyjamas]

In regards the ESL was there not going to an increase of teams being able to qualify through their current league


And have you seen the changes to the current CL - have you seen the “historic” rules they are putting in where long standing clubs can still be in the CL despite not being in the Top 4 ? So it becomes a closed comp with the big teams being in it.


Have you not seen the impact of the premier league to clubs below ? Do you think it’s helped them ?

All the owners jumped into it because they didn’t want to be left behind

Yes the owners want to bring more money into the club for the club to be able to compete with the oil clubs ? Is the whole reason why the commercial income has increased


And why won’t we win the league again in the next 5 years ? The team is good enough to do it

Am I saying the chages over the years to the PL, CL etc have been for the good of the sport. NO
What I am saying is that is still kept some semblence of the spirt of the game intact. You could still have a Leicester winning the league, or a Porto winning the CL. "Miracles" were possible and smaller clubs still
got HUGE help from the system that existed. Not enough but still there was a pyramid.
With the ESL there would no longer be a pyramid, no longer a chance miracles would happen. IN FSG's world that wanted secure profits and revenues, and that was paramount, the rest secondary....

The pyramid is starting to disappear with the new UEFA rules for the CL - people just can’t see it at the moment


And the owners have taken no profits and the revenue they want is too increase the clubs chances of competing against the oil clubs

[red till i die!!]

It's a bit of a contradiction saying they want to compete with the oil clubs when we wont pay big transfer fees for the top players or the wages they are willing to pay. Even if they did have the money they wouldnt spend it because it's against what they believe. What they mean is that we only want to spend a fraction of the money the big clubs do but expect us to push them all the way .

The obvious truth is that we wont spend unless we have a big player to sell. We are a good side but not as good as we were 2 years ago and the others have improved so it makes Klopps job harder.

The clubs earnings are right up there, fair enough they lost 40 but still made over 500 and to then spend the pittance they did is deflating. We are not spending it because we dont have it and unless we can offload Salah we wont have it next year either.

11 years under frugal ownership and we still have no money 

[Lallana in Pyjamas]

It's a bit of a contradiction saying they want to compete with the oil clubs when we wont pay big transfer fees for the top players or the wages they are willing to pay. Even if they did have the money they wouldnt spend it because it's against what they believe. What they mean is that we only want to spend a fraction of the money the big clubs do but expect us to push them all the way .

Yet when the club did have the money they broke the world record transfer for a centre back and then broke it for a goalkeeper - so that doesn’t fit in with your theory

We also have one of the biggest wage bills in the Prem so again they shown they can pay the wages

The club pay the transfer fees for the players they want - and we are paying wages to some world class players

The obvious truth is that we wont spend unless we have a big player to sell. We are a good side but not as good as we were 2 years ago and the others have improved so it makes Klopps job harder.

The club spends the money it makes at the end of the day. In the last 5 years they have sold one big player - and yet spent another £400mil as well.

The clubs earnings are right up there, fair enough they lost 40 but still made over 500 and to then spend the pittance they did is deflating. We are not spending it because we dont have it and unless we can offload Salah we wont have it next year either.

Why won’t we have it next year when commercial income and match day revenue will be restored ?


Before Covid we were able to spend on players like - Salah , Mane , Keita , Ox , Fabinho , Jota , Thiago

When the income becomes normal again then revenue will increase meaning the club will be able to spend again

11 years under frugal ownership and we still have no money 

The club do have money - it helps pay the huge wage bill. It’s helping paying for the main stand. It’s a self sustaining business . It doesn’t build up bundles of cash

[devaney]

Lallana I admire your relentless determination. Unfortunately you are flogging a dead horse. I can’t even be bothered responding to all of this absolute utter shight !!

[ycsatbjywtbiastkamb]

3 billion quid they will probably walk away with out of LFC. 3 billion! And they won't put their hands in their pockets, this lot do what the rich have always done best - cry poverty.
Oh that money is all tied up blah blah blah, if you look at these accounts here they show blah blah blah

[Lallana in Pyjamas]

3 billion quid they will probably walk away with out of LFC. 3 billion! And they won't put their hands in their pockets, this lot do what the rich have always done best - cry poverty.
Oh that money is all tied up blah blah blah, if you look at these accounts here they show blah blah blah

Why do you keep going on about that ?

Right now it has no relevance to anything

They were offered 3bn not so long ago for the club and turned it down

The figure only becomes relevant if they sell the club and if they sell the club then it will be a reflection on how well the club has improved since they purchased the club

[UvS xR4GEx]

Not necessarily, what are we turning over a year? I'm no expert but every shareholder will get a percentage of the profits at the end of the season like in every buisness.

FSG want us to be on par with United with the revenue at the end of the season.. which is great if you pump some of that back into what we are all here for to start with..  which is obviously the team.


We are more of a buisness now than a team and unfortunately FSG have put us in a place where we can make loads of money and line all their pockets.. why would they sell? They're making millions every year and can sell for £3bn still whenever they feel like it.

[Lallana in Pyjamas]

Not necessarily, what are we turning over a year? I'm no expert but every shareholder will get a percentage of the profits at the end of the season like in every buisness.

FSG want us to be on par with United with the revenue at the end of the season.. which is great if you pump some of that back into what we are all here for to start with..  which is obviously the team.


We are more of a buisness now than a team and unfortunately FSG have put us in a place where we can make loads of money and line all their pockets.. why would they sell? They're making millions every year and can sell for £3bn still whenever they feel like it.

The club don’t pay out dividends to shareholders

I think maybe read the accounts first


We aren’t lining their pockets beyond a director wage


https://s3.eu-west-2.amazonaws.com/docu ... 059d8f8740


If you read the above you will see the club don’t “split the profits”

[UvS xR4GEx]

So all the profit we've accounted for over the last 5 seasons are in the club waiting for a rainy day?

[Lallana in Pyjamas]

So all the profit we've accounted for over the last 5 seasons are in the club waiting for a rainy day?

No it’s been spent - and how much profit do you think the club has made.

Last accounts was £40mil loss


The year before £40mil profit and it was the first significant profit in a long time but didn’t take into account some signings

Whilst our commercial income has increased so has our spending - including the wage bill

[devaney]

Lallana why are you bothering? You are dealing with either wind up merchants or clowns who combined haven’t got the business acumen of an ant.

[eds]

Profits, revenue, costs……

Seriously why the f.uck are you paying so much attention to things that shouldnt matter. We must be the only major club on the planet who uses this PR s.hit to defend frugality and a lack of ambition.

How many times have we said, this  is a football club not a business.

If you are obsessed with these other metrics, go open a day trading account and join a forum that cares about this.

At the end of the day, we have the size and stature to be competing with the biggest clubs on the planet and our owners should be doing everything possible to make that happen. If they can’t or won’t, they should sell, make their billions in profit and f.uc.k off.

Right now is a perfect time for them to do so, because the value of our club isn’t going to get any higher with our squad aging another year and will need significant reinvestment for us to be competing again.

[eds]

Lallana why are you bothering? You are dealing with either wind up merchants or clowns who combined haven’t got the business acumen of an ant.

Do you want to know what is a wind up merchant or clownery truly is Dev?

A bunch of corporate Idiots like Henry and co that thought destroying the foundations and traditions of our club was worth risking for a sh.itty idea written on a piece of paper called the ESL.

The fact you continue to defend these clowns is absoulate cringe. They are here to make money off us, they don’t give a Sh*t about titles or why we actually support this club.