Secondly it shows that we are prepared to shell out a lot of money on a proper flair player. Cole may well provide "options and possibilities" in that he can play in more than one position, but he is a footballer first and foremost. He won't be tearing up and down the pitch, but he will provide much needed quality when we've got the ball, a welcome change of emphasis.
Thirdly it shows that we have the financial clout needed to pay big money in terms of wages and signing on fees. Once more some doubted this, and it's nice to see that some of the more dramatic predictions of our imminent demise were wide of the mark.
Fourthly and lastly (you'll be pleased to know), it shows that we have a manager who is well able to play his cards close to his chest yet come up with the goods. People said Purslow sold Benayoun and Roy had nothing to do with it, they said Purslow was doing the signing and the selling. I don't believe that to be true, I think it's Roy. Whoever it is though, 6 mill for Benayoun then Cole on a free is absolutely fantastic business by any standards.
Top man Roy Hodgson
