Reg » Thu Mar 22, 2018 4:44 am wrote:There's been some confusion in other posts with folks stuck on the owners selling players to make money. Let me explain the strategy of club ownership in as few words as possible.
1. The owners do not make money from selling players, they save money both in terms of having a kitty to make adjustments elsewhere and less of a call on cashflow.
2. The owners make their money from the VALUE of the CLUB not selling players, ie the business.
3. We built a new main stand, we have more sponsors, we are making more match day revenue, we're making more tv money all this adds to the value of the club. The players are simply the tool to raise the value of the club by creating more revenue opportunities.
4. The club reaches a plateau of effectiveness - tv income, sponsorship income, match day income etc.. until the team success propels us to a higher level of play/excitement/interest.
5. To do this we need the right manager, funds and decent players. And prawn sandwiches. The owners aren't stupid.
6. So behind the scenes Barca say to LFC 'we'll give you 143m for Couts' LFC say 'we'll have to make a dance of it but yes you can have him' and lock in Keita, VVD, Mo and the Ox. FSG ask Klopp what else he needs, he says probably a keeper but he's ok for now.
7. The team and Mo do well and we're suddenly in the 'high interest' end of football - BINGO - sign new sponsorship deals, talk of the new Annie Road, Champions League revenue - the VALUE of the CLUB increases - owners happy, owners say to Klopp 'we need to keep this going, give Mo a new contract and speak with Dortmund or PSG to buy who you need to ensure we maintain this level and don't slip back'.
7. So the owners angle is now to give Klopp whatever he needs to win the league next season to maintain the growth in revenue and the value of the club.
8. Selling players for profit is not on the agenda unless dickwad Madrid come in with 200 for MO and Klopp says we can still maintain growth potential (haha that made you squirm) without him because he has another discovery lined up.
It's simple. The more we grow the value of the club, the more Klopp will have to spend, the better the playesr we'll bring in and hopefully the more successful we'll be. Easy.
All stand.