Artful Dodger wrote:
Liverpool FC is currently valued well behind Man U and Arsenal and often is reluctant (struggles?) to pay the large transfer fees that the big 4 are expected to be able to pay. The only way Liverpool FC can hope to continue to compete financially with the other 3 is through a successful marketing strategy. Yes the Champions League brings in huge revenue but that is dwarfed by shirt sales/TV rights/advertising/sponsorship etc both here and abroad.
i agree with manure and chelsea, but to say we can't compete financially with arsenal is an absolute joke. with the exception of reyes, can you think of a player who they have brought who cost more than we paid for cisse. even the likes of henry, overmars didn't cost £14m.