Well attracting quality players shouldn't be a problem.
-Rafael Benitez, this is a huge name, a great manager proven in Spain and most players recognize what he has done in Valencia and what he can do here.
-The club. We have a historic club, a well known club through out Europe for it's success and the potential we have under Benitez. That plus the fact that the Premiership is a very popular league
While you can argue that some players may not want to play for us if we don't play for the CHampions League next year then I say that we shouldn't sign them. Why sign players who won't commit their futures to the club? If they are going to sign for a long term deal then they can wait a season without Champions League.