Doeboy » Tue Jan 24, 2017 10:16 pm wrote:maguskwt » Tue Jan 24, 2017 3:57 pm wrote:I don't think it's a case of looking down mate. Dortmund is a historical club that won the Bundesliga 8 times (2nd to only Bayern Munich). But the fact is that globally, the liverpool brand is more well known. Yet we are not somehow making use of that leverage...
Although I agree about us being a big brand globally, you have to remember that competition for promising youngsters is fierce now and to be honest these young 17-19 year old kids won't really relate to our successes in the 70s/80s. For them, it will all be about the premiership era/champions league (even our night in Istanbul was over a decade ago) etc. I'm sure there is some leverage in using our brand to get players in but not sure it is as great as people think to be honest.
20-25 years you would go around the world and kids would mainly be wearing LFC and manc jerseys. Now it's LFC, manc's, man city, chelsea, arsenal, spurs etc and not to mention the top european clubs. It's very competitive and as a club, success on the field is key to drive us forward
Not just success on the field, also signing big names that increase the profile of the club. A lot of players wouldnt doubt the ambitions of the club and rightly so. The likes of City, Chelsea, Utd, and even Arsenal go out and spend big money (and wages) to bring in high profile players. Many of these players pay their wages in shirt sales. Utd havent won anything of note the past few years, spend money like its running out of fashion, yet continue to grow their revenue and profits year in year out without even being in the CL. They're still the most attractive club for players in the league and -to a large extent- it's because of the names they have in their squad. If I'm a Spanish midfielder and I have the chance to play alongside Pogba, Ibrahovic, and Martial I'd take that ahead of playing alongside Henderson, Coutinho, and Firmino any day of the week. Add the fact we've developed this reputation as a club that sells it's big players and replaces them with lower profile players and it becomes a systemic issue unless the new players are winning trophies.