Liverpool FC Forum

Liverpool's big-money investment on transfers is the result of long-term planning, club CEO Billy Hogan said, adding that winning a record-equalling 20th English top-flight title convinced the club it was time to act like a modern powerhouse.

Liverpool's latest acquisition, French striker Hugo Ekitike from Eintracht Frankfurt in a deal worth £79 million ($106.84 million), including add-ons, has taken the club's transfer expenditure this window to nearly £300 million ($405 million) .

Outgoings, six players including Trent Alexander-Arnold, have so far generated around £64 million ($87 million).

The outlay marks a sharp departure from Liverpool's traditionally measured approach in the market. However, Hogan insists the club has not deviated from the club's policy of financial sustainability.

"It doesn't just happen; it's been years in the making," Hogan told The Athletic in an interview.

"One of the things we're constantly focused on is that 'virtuous circle.' Trying to run the club in the right way to ensure that we can generate as much revenue as we possibly can. That obviously helps in terms of being able to put more back into the team.

"The difficulty is if you just look at one individual summer. That probably skews the data. There were a lot of comments made last summer that we didn't spend enough..."

Hogan explained the approach reflects the ambitions of American-led Fenway Sports Group (FSG), who are seeking to build on last season's Premier League title under manager Arne Slot.

"We also recognise, having won the English league title for the 20th time, that this is one of the biggest clubs in the world. We want to make sure that we are behaving like one," he added.

"Having massive global stars come and play at Anfield, filling out stadiums in Hong Kong and Japan, those are things we expect and want to do."

Liverpool face AC Milan in Kowloon, Hong Kong on Saturday, before taking on Yokohama FM in the J League World Challenge in Yokohama on Wednesday. They begin their Premier League title defence at home against Bournemouth on Aug. 15.
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Personally I think Hogan's comments are *****.
We spent the last 7 years investing in 2 new stands and a training ground - they were the priority.
Just last month LFC confirmed stadium expansion was over for the foreseeable future, hence the emphasis switched from infrastructure to squad.
The timing is excellent coming on the back of winning the league, but let's not pretend that Hogan had a masterplan that aligned the stars....

We still need to sort out the CB situation, even if Konate does sign a new contract, we need to replace Quansah. I fear that will be our Achilles heal if we don’t sort it out. I’d buy a top defender before I go for Isak. We are packed everywhere except defense.

Could Robbo fill in at centre? He’s played in central defence in the past and it might better suit him now he’s lost a yard.

7_Kewell » Fri Jul 25, 2025 12:52 pm wrote:Could Robbo fill in at centre? He’s played in central defence in the past and it might better suit him now he’s lost a yard.

From a squad perspective I think the defense is our weakest department, I’d rather a top defender before a player filling in. We need a top quality young defender that can take over when Virgil slows down, he is 33 after all.

Yup definitely need a quality CB, last thing we want is an injury to VVD, then we're pretty much screwed defensively. We need a formidable CB that we could rely on. As stated here someone who will eventually take over vvd. VVD is 34, 35 next July so probably has few years in him.

Joe Gomez is returning to the UK from Hong Kong with an achilles injury...... We need short and medium term planning here, the season's not even started!