azriahmad wrote:Chelsea has bought instant success with Abramovic's riches...that's true. Chelsea are also spending way over their turnover and has incurred a whopping 140 million loss compared to 80 million in the previous year (just like you and me spending 1,000 pounds a week when the take home salary is only 600 pounds, the remaining 400 pounds coming from a sugar daddy)..that's another fact.
How long can this last? How long will it last? They can't generate super turnover in a short time ala Real Madrid by stepping up merchandising because they are not really an "international brand name" to borrow an American phrase limje Real Madrid, Manure, Milan, Juve and Liverpool.
It will take them that much longer unless they buy David Beckham this summer (he is a marketing phenomenon in football but at 30, time is running out) and start touting anything related to him for money. They have to build some tradition ot history first, by collecting silverware every season. They have the strongest squad in England and can rule the roost at least for the next foreseeable 2 seasons. But they'd have a much tougher time to win the biggest of them all (at this moment), the CL.
With the change of format and the introduction of the knock-out phase by UEFA, it is not necessarily the strongest squad that wins, partly is doen to the luck of the draw and partly down to how well the coach and the team square up against more illustrious opposition, apart from pure squad strength.
How long can Abramovic wait and still spend a stupendous amount of money? When he gets tired of Chelsea and finds other "passion", Chelsea will be staring at financial ruin. Peter kenyon has been talking about Chelsea breaking even by 2010, and for that to happen, they'd have to increase their ticket prices and going by the "pragmatic football" preached by Mourinho, this will only drive some of their fans away.
For us, we will always have loyal and passionate support, and Anfield of the new stadium will always be filled by the red half of Liverpool. Our turnover, if not augmented by merciless merchandising, would still be in the top 10 if we qualify for the CL every season (incidently we are at no 8 with 182 million compares to Newcastle who only collected in 128 million as a comparison to a forum member who said that we can't compete with Newcastle in the transfer market, we are more prudent not poorer).
If it takes another season or two for Liverpool to wing th EPL by carrying on like this, I'd be happy as long as we finish near Chelsea, qualify for the CL with a good run every season and play football like we used to play and win the odd cup or two. We can't compete financially with Chelsea who can dish out 21 million pounds for a squad player, thus we will never have their strength in depth in the EPL, and I can live with that until the playing field is level again, and this will happen. However, football is a game of human endeavours and while it is unlikely that Chelsea can collapse anytime soon, it may happen in the future and this gives me hope.
more eloquently put than my version
