SouthCoastShankly » Mon Feb 03, 2014 9:04 am wrote:I honestly think that FSG are doing an OK job. I believe that the real investment from them will come if and when CL is secured. I also think there is a ingrained business model being implemented around FFPR.
I dismiss anyone who says that FFPR are not going to bite. Look at the evidence. Every club is activity reducing its deficit to meet these regulations, even City. The fact that Man Utd, Liverpool and Chelsea are combining forces to apply pressure on UEFA to act if City fail the FFPR test, is evidence that teams are taking this seriously. Why do you think every team is currently racing to secure even higher revenues from sponsorships? The plug the gap that will be there when the ability to borrow beyond your means is taken away.
FSG's model is at it's sweet spot when the FFPR are enforced to its maximum in 2017 - 100% break even accounts. At that point our heavily invested squad of youngsters will have matured. Our sponsorship revenues will be maximised. Our global brand position will allow us access to markets the other PL clubs (bar Utd) cannot compete with us on.
Now the catch-22 to all this is CL. Without this piece of the puzzle, we will never be able to fulfil those ambitions and FSGs model takes years to establish. However the fact the are not budging from this plan is testament to their business model. They have faith in Rodgers, who is delivering and on course to meet his CL qualification goal.
Is this a nervy time - yes. Is it bad enough to want new owners - NO WAY.
We have seen more than once the instability that new owners or a new manager brings. At some point the fickle fans have to plan the long game and back both the manager and owners for more than a couple of seasons.
Well said!