ycsatbjywtbiastkamb » Wed May 16, 2012 9:55 pm wrote:they dont want to push that `it`s a business` malarky too far down fans throats mate because fans might start asking themselves `if this sport now is all about cold hard finance why am i spending 50 quid to watch 22 multi millionaires kick a bag of wind around a pitch?`
It's not them pushing it down the fans throats mate, that's just the way it is. Football is a multi-billion pound industry, it's a business and clubs now have to adopt business like strategies to raise revenue so they can become competitive on the field. That's why it's important that this club sells itself as a brand name, builds a new stadium and puts trophies in the cabinet. FSG will treat this club as a business, they have a business model set up and won't accept second best, they don't care who the manager is. They'll back the manager in the transfer market, but they expect results. The results last season under Kenny were deemed unsatisfactory by FSG and as a result the manager paid the price. They are clearly here to win things and generate a nice princely sum of money, they are not Liverpool supporters who deal in sentimentality, they are cut-throat businessmen who see this club as an asset and they want to make their asset as valuable as possible and that means bringing in a manager who will deliver what they want quickly and effectively. Kenny didn't do that this season and FSG feel that it is time for a change. As I say it's not something I agree with, but that's the way it is.