Liverpool FC Forum

by **Redrider** » Wed Oct 27, 2004 1:46 pm

Whilst these pages have been full of discussion on the relative merits of Owen's ability, goal scoring record, better than Baros, how would he play with Alonso etc.
The thought has ocurred that the only reason we will really miss Micheal Owen is for his marketability.
Micheal Owen was the only name in Liverpool Football Club that is known worldwide both inside and outside football circles. The lad had that rare combination of football success together with a remarkably clean wholesome image that appealed accross the world.
Steven Gerrard in footballing terms would be greater loss than Owen, but in sheer magnetisim and the ability to project the name of LFC worldwide, Owen is a major loss to the prospective finances of the club. Obviously, there is no immediate and tangible way of placing a value on what we have lost, but I would suggest that it will be considerably more than it would cost us to buy him back.
That in the end may be the only reason that we might like to have him back from RM. If he were able to return with his reputation undiminished and still playing for England he could still be worth a lot in marketing terms for LFC and I don't just mean shirt sales, I mean serious 'big money' sponsorship and endorsement opportunities for the club.
Have our management got the right balance to handle the juxtaposition between on-field ability and off-field marketability ?

by **ICE-MAN** » Wed Oct 27, 2004 1:49 pm

he's shyte we dont want him! :cool:

by **Leonmc0708** » Wed Oct 27, 2004 1:50 pm

Redrider, you come out with some twoddle.

We miss selling Owen T-Shirts and not his guaranteed 20 plus goals per season?

Nice One.

by **ICE-MAN** » Wed Oct 27, 2004 1:54 pm

owen was not bothered with us last season, although baros and cisse are finding it difficult to gel of late, they still work their socks off much more than owen ever did, he wandered round the pitch counting the daisies in some games! :cool:

by **kindaconfused** » Wed Oct 27, 2004 2:20 pm

This is a good point and this is similar to the recent article in the Sunday Times concerning how Beckham was undervalued going to RM for less value than his marketing image.

Your right LFC is not very good at marketing and I think this is limited to only one or two clubs in the UK at present who are. Man U being better than all the rest, as they move towards seeing football as a business and the sellability of the image bringing in more money than gate receipts.

Cant remember the name but head of marketing and Man United moved to Chelsea as they tried to utilise the Chelsea image in terms of marketing.

Liverpool FC is still well behind the leaders and there is a great potential to exploit it if we have someone who can champion the cause for us. The revenue that this creates has the potential to be in excess of gate receipts and if LFC are to close the gap with Chelsea, Arsenal and Man U then they need to money that exploiting the image would bring.

In terms of player image MO is the best asset they had so your right RR, the days of "selling a few shirts" are well gone but LFC only have their toe in the water and need to make a quantum leap to go the full monty.

LFC needs to drag itself out of the image that football is a sport for the working classes when it has been turned into a multi million pound business, its just a shame they don't have the directors with the business acumen to maximise its potential.

I'm afraid its change or be left behind and at the end of the day its the fans who will ultimately pay the price.

by **Redrider** » Wed Oct 27, 2004 2:20 pm

Leon, The argument is that we may be able to find another player to bang 20 goals, but what we will find difficult to replace is the marketing value of Micheal Owen .
eg.
Van horseface hits the goals, but Beckham is a much bigger name worldwide.

Who is/was the more valuable to MUFC, did they get it wrong when they sold Beck's ?
Do our club management make these value comparisons when they consider buying and selling.

by **77-1098692964** » Wed Oct 27, 2004 2:27 pm

Redrider wrote:Leon, The argument is that we may be able to find another player to bang 20 goals, but what we will find difficult to replace is the marketing value of Micheal Owen .
eg.
Van horseface hits the goals, but Beckham is a much bigger name worldwide.

Who is/was the more valuable to MUFC, did they get it wrong when they sold Beck's ?
Do our club management make these value comparisons when they consider buying and selling.

Got some good points there...

by **Leonmc0708** » Wed Oct 27, 2004 2:31 pm

Oh who'd have guessed it.

Redrider posts a load of rubbish.

Leon disagrees.

Redrider logs out.

Kindaconfused logs in then posts in the same thread a total agreement of redriders load of rubbish.

Kinderconfused loga out.

Redrider logs back in and slates leon.

See the Connection ?

P.S. Owen was nowhere near as marketable as Liverpool FC. It was different with Beckham as he was fashion icon at the same time, and advertised all the posh brands. Owen advertised Walkers Crisp and Lucozade.

You two, or one rather need to get a grip.

by **Woollyback** » Wed Oct 27, 2004 2:37 pm

Nice one Leon :;):

by **laza** » Wed Oct 27, 2004 2:42 pm

Leonmc0708 wrote:Oh who'd have guessed it.

Redrider posts a load of rubbish.

Leon disagrees.

Redrider logs out.

Kindaconfused logs in then posts in the same thread a total agreement of redriders load of rubbish.

Kinderconfused loga out.

Redrider logs back in and slates leon.

See the Connection ?

P.S. Owen was nowhere near as marketable as Liverpool FC. It was different with Beckham as he was fashion icon at the same time, and advertised all the posh brands. Owen advertised Walkers Crisp and Lucozade.

You two, or one rather need to get a grip.

You really shouldnt have posted that Leon

now storm, subetto, biff and a few others are going to be jumping into this thread

by **anfieldadorer** » Wed Oct 27, 2004 2:50 pm

redrider, are you a liverpool fan?

by **Redrider** » Wed Oct 27, 2004 3:28 pm

C'mon lads, there is no slating going on.
I have set up a serious topic that is attempting to get to the true value of the worth of a Footballer to a club both on and off the pitch.
Often fan's will only see the pitch value of a player.
And as Kinda' point's out the Sunday Times ran a story that RM were over the moon when they pulled Beckham for half the price they considered he was worth in marketing terms.
And, by the way Redrider is not one of Kinda's other names and I havent got either the time or the energy to post under any other names myself.
And yes, I did get the idea from reading Kinds' post on 'Owen what If'
I just wanted to open the thought up into a wider dimension ! Cheers

by **Ciggy** » Wed Oct 27, 2004 3:31 pm

Leonmc0708 wrote:Oh who'd have guessed it.

Redrider posts a load of rubbish.

Leon disagrees.

Redrider logs out.

Kindaconfused logs in then posts in the same thread a total agreement of redriders load of rubbish.

Kinderconfused loga out.

Redrider logs back in and slates leon.

See the Connection ?

P.S. Owen was nowhere near as marketable as Liverpool FC. It was different with Beckham as he was fashion icon at the same time, and advertised all the posh brands. Owen advertised Walkers Crisp and Lucozade.

You two, or one rather need to get a grip.

pmsl

by **106-1093504160** » Wed Oct 27, 2004 3:39 pm

on the ball again

by **spud** » Wed Oct 27, 2004 3:50 pm

F.F.S. I'm bored with talk of Michael Owen...............guess what.................he no longer plays for us.

If he wanted to play for us.........he still would :angry:

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