by JBG » Tue Sep 07, 2004 2:10 pm
The way I see it is the Leeds and Fiorentina disasters can be equated with the Dot.com collapse in 2000. People thought in the 1990s that loads of money could be made from football, but apart from Man UTD, this has been proved untrue.
Banks and venture capitalists will no longer risk giving the likes of Leeds and dozens of similar English clubs large loans like they did in the 1990s and the economics of football will never return to that of the 1990s.
However, business will see that merchandising is huge and will get a hell of a lot bigger so a new and "improved" attempt will be made by the money men to make a profit. A lot of clubs are in dire straits financially now and I bet that in the next 10 years they'll sell the family jewels to big business in return for marketing rights etc. What will happen is that the new investors will insist on wage caps (a very good thing) and a draft system similar to US sport (unknown if a good or bad thing) to replace the transfer system. However, the money men will want to sex up football by establishing new competitions to replace the Champions League and water down the domestic competitions so as to eliminate "unmarketable" games such as "Liverpool v Crystal Palace" or "Man UTD v. Wext Brom" and instead get loads of Liverpool v. Man UTD type games to maximise tv viewing and merchandising.
Its worrying for Liverpool fans if it happens, but disasterous if you are a Norwich or Palace fan.
The only real hope is if the EU and the Member States decide that football needs to be protected at all levels and they prevent the market from having its wicked way with the sport.
Last edited by
JBG on Tue Sep 07, 2004 2:11 pm, edited 1 time in total.
Jolly Bob Grumbine.