maguskwt » Tue Jan 24, 2017 3:57 pm wrote:I don't think it's a case of looking down mate. Dortmund is a historical club that won the Bundesliga 8 times (2nd to only Bayern Munich). But the fact is that globally, the liverpool brand is more well known. Yet we are not somehow making use of that leverage...
Although I agree about us being a big brand globally, you have to remember that competition for promising youngsters is fierce now and to be honest these young 17-19 year old kids won't really relate to our successes in the 70s/80s. For them, it will all be about the premiership era/champions league (even our night in Istanbul was over a decade ago) etc. I'm sure there is some leverage in using our brand to get players in but not sure it is as great as people think to be honest.
20-25 years you would go around the world and kids would mainly be wearing LFC and manc jerseys. Now it's LFC, manc's, man city, chelsea, arsenal, spurs etc and not to mention the top european clubs. It's very competitive and as a club, success on the field is key to drive us forward