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by **dawson99** » Thu Jul 27, 2006 11:09 am

Pot Noodle mining ad 'not racist'

Ex-miners now working at a Pot Noodle factory appeared in the ad
An advert showing strands of Pot Noodle being removed from a "noodle mine" by miners in Wales is not racist, an industry watchdog has ruled.
The Advertising Standards Authority received 81 complaints about the advert from the public accusing it of racism.

However, on Wednesday the ASA rejected claims the advert was offensive following an investigation.

The makers of the Pot Noodle snack, Unilever, had earlier described the advert as "tongue-in-cheek".

The ad used 10 former miners who now work at the Pot Noodle factory in Crumlin, near Newbridge, south Wales.

It was filmed in a disused pit and showed them removing noodles from a "noodle mine" to be used in Pot Noodle products.

The ads have attracted controversy in the past

The advert ended with a voice saying: "Fuel for Britain, isn't it?"

The commercial was launched as part of an attempt to re-brand the product as a healthy snack, with makers saying fat and salt content had been reduced and vegetable content in some flavours raised.

In its judgement, the ASA said: "We acknowledged that the ad offended some viewers.

"However, we did not consider the depiction of Welsh miners in the ad was derogatory to the Welsh."

The product's advertisements have attracted the attention of the ASA in the past. A tagline on one, "Have you got the Pot Noodle horn?" attracted 572 complaints but was cleared of being inappropriate.

However an earlier campaign for the product was banned by the ASA.

Do people not have anything better to do than ring up to complain about abunch of taffs ina pot noodle advert?

by **7_Kewell** » Thu Jul 27, 2006 12:11 pm

"Have you got the Pot Noodle horn?"

by **Rafa D** » Fri Jul 28, 2006 6:16 am

Horn News

38th International Horn Symposium

21-29 July 2006 at the SA College of Music, University of Cape Town, Cape Town, South Africa
From 21st to the 29th of July 2006, many of the world's top French Horn players are expected to descend on Cape Town, South Africa for the 38th International Horn Symposium. This is the first time such an event is to be held in Africa and we are excited about the possibilities such an event can offer us. The programme will include many of the famous works for solo horn and ensembles, South African compositions and some new works. Jazz horn, natural horn and African traditional horn sessions will be encouraged as well. The theme of the symposium is "The Horn in Africa" and we are currently commissioning new works of an African flavour. In addition, numerous surprises will be included in the programme, including a leisure day where delegates can choose between a trip through the local winelands, sampling some of our best export quality wines, or other well known tourist attractions. We hope to offer many evenings with traditional and unusual functions.

Please visit the website www.sahornsoc.com for more information and updates on the programme and accompanying projects, including a very exciting development programme to introduce French Horn playing to previously disenfranchised communities. Delegates will be invited to participate in the development projects in the townships during and after the symposium and will be able to interact within current teaching and ensemble programs. Please register as soon as possible.

by **Judge** » Fri Jul 28, 2006 7:25 am

i wonder if taff mines for pot noodle ?

by **82-1074641017** » Sat Jul 29, 2006 12:43 pm

JOE RAZZ!

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