Sorry JBG I missed a post then !
If you look back as to when things started to go wrong then look at out transfer market.
The management got lazy and started signing so called "proven" players.
Doesn't matter when it happened 10 years 20 years or whatever At the end of the day it should be one boss sitting over the table from a prospective employee. If you are investing millions of the boards money and paying millions in wages then you've a right to expect 100% at least. It ain't happening