Liverpool FC Forum

by **Leonmc0708** » Wed Aug 03, 2005 8:44 am

Apparently, Adidias are about to purchase the reebok brand according to reports on the BBC website:

German sports goods firm Adidas-Salomon says it has struck an agreement to buy US rival Reebok for 3.1bn euros ($3.8bn; £2.1bn).
The tie-up could create a company able to challenge Nike in the US market.

Adidas boss Herbert Hainer said that the deal "represents a major strategic milestone for our group".

The takeover still needs to be approved by Reebok shareholders and competition authorities. If cleared, the deal should be completed in early 2006.

Reebok's shares had risen 16% in after-hours New York trade on Tuesday - reaching $51 - as reports of takeover talks appeared on the websites of financial papers.

Adidas' offer is worth $59 per share in cash.

Bigger footprint

"This is a once in a lifetime opportunity to combine two of the most respected and well-known companies in the worldwide sporting goods industry", said Mr Hainer.

The combined group will have worldwide athletic footwear sales of 9bn euros, Adidas said.

North America accounts for roughly half of the global sporting goods market.

Adidas said taking over Reebok would more than double the its North American sales to 3.1bn euros.

The firm added that the deal would bring it wider geographic reach and a more balanced sales portfolio. Among the benefits, it listed Reebok's presence in North America and Adidas' ability to bring its greater expertise in Europe and Asia to bear on Reebok's profile there.

The combined group's brands will be anchored by the Adidas and Reebok labels, but will also include Taylormade, Rockport, Greg Norman Collection, Maxfli, CCM, Jofa and Koho.

Adidas was known to be targeting a stronger position in the US market.

In May, it sold off its struggling Salomon winter sports equipment business to Finnish firm Amer in order to concentrate on footwear.

THE LINK

Personally, I think adidas make by far and away the best football kits, and I hope they take over ours ASAP.

by **Woollyback** » Wed Aug 03, 2005 9:38 am

The Reebok brand will still continue, however the 2 companies will diverge those brands from eachother so as to minimise internal competition so you'll probably see a bigger difference between their merchandise in years to come

Personally I don't mind the Reebok kits at all, no better or no worse than the Adidas once really

by **LFC #1** » Wed Aug 03, 2005 9:40 am

Yeh the current reebok kit is excellent quality it has to be said.

by **A.B.** » Wed Aug 03, 2005 4:54 pm

Yeh the current reebok kit is excellent quality it has to be said.

Agree, the home kit is simple yet fantastic. The away kit is an improvement over the yellow :censored:

we had to wear last season

by **jonnymac1979** » Thu Aug 04, 2005 9:36 am

That kit we had in the 1995/96 season was my favourite Liverpool home kit from the last ten years. This is the one I'm on about.

by **IstanBuL-FenerBaHce** » Thu Aug 04, 2005 9:40 am

White wrists seem excellent jonny

by **Afroman** » Sat Aug 06, 2005 1:11 am

Who's the

in the shirt

Liverpool FC Forum

New kit manufacturer - Adidas by far the best

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