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Shoot magazine - Bows out
Posted:
Tue Jun 17, 2008 3:39 pmby Dundalk
http://www.guardian.co.uk/media/2008/jun/17/ipc.pressandpublishing
PC Media has axed Shoot, the 40-year-old children's football magazine, four months after relaunching it as a weekly.
The publisher turned Shoot from a monthly into a weekly to compete with BBC Magazines' Match of the Day, which launched in March.
Shoot, which retails at £1.80, will close at the end of the month, ending its near-40-year history as a football publication. The title launched in 1969.
"It is with great regret that we have had to make this decision," said Paul Williams, the managing director of IPC Inspire.
"We are of course in consultation with the six permanent staff directly affected by the proposal, and every effort will be made to find alternative jobs if this becomes necessary."
IPC subsidiary IPC Inspire is in exclusive negotiations to sell the Shoot trademark to Pedigree Books, which publishes the Shoot Christmas annual and a range of Shoot seasonal activity books and annuals.
ABC circulation figures from the last six months of 2007 showed that the magazine sold 35,830 copies each month, a year-on-year rise of 7%.
Apart from Match of the Day, Shoot was competing against market leader Match and new challenger Kick!.
Match, owned by Bauer Consumer Media, formerly Emap, dominates the children's football magazine market, with a circulation of 113,049 in the second half of 2007, according to the most recent ABC figures, a year-on-year fall of 13%.
Match came under pressure from Kick!, published by the Attic Media Network and selling at £2.20, which grew its sale by 24% year on year to 62,290 in the same period.
Shoot, meanwhile, sold an average of 35,830 copies as a £3.10 monthly in the second half of 2007, up 7% year on year, before its recent switch to a weekly publication and £1.80 cover price
What a pity I dont think I ever missed a copy when I was a kid but now with so much more technology there seems to be no need for it anymore.
RIP Shoot Magazine 
Posted:
Tue Jun 17, 2008 4:11 pmby Number 9
Yeah i liked it when i was young as well!
Kids dont read things like that anymore,they are more interested in getting pi'shed,taking drugs,stealing stuff and stabbing eachother for recreation! 
Posted:
Tue Jun 17, 2008 4:47 pmby RUSHIE#9
That articles a bit wrong I think cos I remember it being out weekly when I was a kid.
I'll never forget the April fools joke the bast@rds pulled one year.
They had Ian Rush on the front in an Everscum shirt, I was heart broken till I opened the mag up and read it was an april fool.
The Feckers!!!! 
Posted:
Tue Jun 17, 2008 5:51 pmby 7_Kewell
shame, i use to buy shoot as a kid along with the Transformers comic.
Posted:
Tue Jun 17, 2008 5:51 pmby redbeergoggles
Dundalk wrote:
http://www.guardian.co.uk/media/2008/jun/17/ipc.pressandpublishing
PC Media has axed Shoot, the 40-year-old children's football magazine, four months after relaunching it as a weekly.
The publisher turned Shoot from a monthly into a weekly to compete with BBC Magazines' Match of the Day, which launched in March.
Shoot, which retails at £1.80, will close at the end of the month, ending its near-40-year history as a football publication. The title launched in 1969.
"It is with great regret that we have had to make this decision," said Paul Williams, the managing director of IPC Inspire.
"We are of course in consultation with the six permanent staff directly affected by the proposal, and every effort will be made to find alternative jobs if this becomes necessary."
IPC subsidiary IPC Inspire is in exclusive negotiations to sell the Shoot trademark to Pedigree Books, which publishes the Shoot Christmas annual and a range of Shoot seasonal activity books and annuals.
ABC circulation figures from the last six months of 2007 showed that the magazine sold 35,830 copies each month, a year-on-year rise of 7%.
Apart from Match of the Day, Shoot was competing against market leader Match and new challenger Kick!.
Match, owned by Bauer Consumer Media, formerly Emap, dominates the children's football magazine market, with a circulation of 113,049 in the second half of 2007, according to the most recent ABC figures, a year-on-year fall of 13%.
Match came under pressure from Kick!, published by the Attic Media Network and selling at £2.20, which grew its sale by 24% year on year to 62,290 in the same period.
Shoot, meanwhile, sold an average of 35,830 copies as a £3.10 monthly in the second half of 2007, up 7% year on year, before its recent switch to a weekly publication and £1.80 cover price
What a pity I dont think I ever missed a copy when I was a kid but now with so much more technology there seems to be no need for it anymore.
RIP Shoot Magazine
A sad day indeed ,but even sadder, indicative of our times.
Shoot was a large part of my childhood ,I remember racing home from school knowing the Shoot was waiting for me ,and id lose myself in the pages totally engrossed, only raising my head for a Wagon wheel and a glass of milk, or in the days pre video the Water Margins signature tune .
Posted:
Tue Jun 17, 2008 8:54 pmby The Manhattan Project
Magazines and newspapers are unnecessary these days.
The Interwebby has it all.
Posted:
Tue Jun 17, 2008 10:44 pmby andy_g
The Manhattan Project wrote:Magazines and newspapers are unnecessary these days.
The Interwebby has it all.
true, but i'm sick of having to get my laptop fixed every time i swat a fly with it.
Posted:
Wed Jun 18, 2008 1:46 amby taff
The Manhattan Project wrote:Magazines and newspapers are unnecessary these days.
The Interwebby has it all.
You cant put the internet in your troursers just before gettin six of the best from the headmaster for that tomfoolery and japes you got up to
Posted:
Wed Jun 18, 2008 2:57 amby laza
Shame here in Oz before internet and Cable TV it was a bastion of information for football starved youngster like me. TBH though I would have thought the internet would have killed it off years ago
